people with differing opinions

This is a comprehensive research programme designed for both B2C and B2B markets delivering valuable customer insights, perceptions and trends.

A Listening2You programme through a number of research methods can provide you with inexpensive, practical feedback to assist you with forward planning, customer retention, service and/or product development and many other essential business activities. It is particularly relevant for annual reviews, marketing plans, Annual Reports, due diligence activities and as an ongoing finger on the pulse of your business.

A key aspect of this research is the focus on real business issues and KPIs (Key Performance Indicators) using a simple emoticon approach to elicit the views of your customers as well as requesting verbatim responses. This information is then analysed and fed back to you in simple actionable reports as frequently as you require.