people with differing opinions


The Customers View is a pro-active customer research service that complements the passive feedback research of How’s My Limited both companies being part of the Bright Management Group. Dedicated to helping our clients acquire, retain and grow more profitable customers.

How’s My Limited has been established over 10 years and The Customers View has been utilised on behalf of Bright Hygiene (London) Ltd to monitor customer satisfaction on a monthly basis for the past 4 years. The Customers View undertakes periodic studies for Just Deli restaurants and ACE (formerly ECA) events. As an independent and confidential third party The Customers View is able to create an environment where customers can tell us what they may not feel able to tell our clients directly.

Customer retention is considerably more cost effective than acquiring new business by a factor of 6 or 7 to 1 according to a recent Bain & Company study published in the Harvard Review. A 5% increase in customer retention can increase profits anywhere from 25%-95%.

The Customers View offers simple, affordable and actionable solutions to address customer feedback issues and enable companies to take a customer-centric approach to their businesses.

This covers all aspects of customer retention, continuous improvement of services and products, identification of new business opportunities, business forward planning, identifying training needs, managing customer churn, due diligence research, the remote management of employee risk issues and provision of ongoing business monitors.